Press Releases
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The Plant Company Introduces All-Natural Climb-itt™ Houseplant Support Poles
The innovative plant-based climbing sticks attract roots with a natural texture for improved growth and support.
[Stuarts Draft, VA] – [Dec. 16, 2024] – To provide indoor gardeners a sustainable option in climbing houseplant supports, The Plant Company is excited to welcome Climb-itt™ to the Proven Winners® leafjoy® line of products. Made from a combination of potato starches and elephant grass, Climb-itt is 100% natural, offering a plastic- and chemical-free array of plant support systems.
Celebrate the 2025 Pantone® Color of the Year with Proven Winners® Plants
Mocha Mousse is a warm, earthy tone that evokes comfort and indulgence. Combine it with plants that fit the institute’s new Floral Pathways palette.
[DeKalb, IL] – [Dec. 9, 2024] – The Pantone® Color of the Year is once again a hue rooted in nature and Proven Winners® has the perfect plants to celebrate it! The 2025 selection, Mocha Mousse, is a warm brown hue imbued with richness that appeals to our desire for comfort, according to the institute, which chooses a color each year based on emerging trends across a range of industries.
The Plant Company Adds State-of-the-Art Greenhouse Space
The 5-acre expansion includes automation, high-tech climate control and more to meet the growing demand for leafjoy® houseplants.
[Stuarts Draft, VA] – [Nov. 11, 2024] – To meet the growing demand for Proven Winners® leafjoy® houseplants, The Plant Company has undergone an extensive construction project, adding 5 acres of hightech greenhouse space to its operation. The expansion enables the premium houseplant grower to effectively double its annual output, allowing it to better serve customers with the high-quality leafjoy product they’ve grown to love.
leafjoy® Adds Exclusive DocBlock® Velvet Leaf Anthuriums to Collection
Partnering with renowned breeder Dr. Jeff Block, the brand is proud to welcome high-impact, exotic DocBlock Select houseplants to its offerings.
[DeKalb, IL] – [Oct. 17, 2024] – Proven Winners® is adding a unique and stunning collection of exotic anthuriums to the leafjoy® brand of houseplants. Beginning with ‘Michelle’ Anthurium magnificum, The Plant Company is welcoming a selection of internationally renowned DocBlock® anthuriums to its greenhouses under the name DocBlock Select.
Proven Winners® Announces New Director of Product Development
Noah Derohanian, former lead grower at Pleasant View Gardens, will take over the role from longtime employee John Gaydos.
[DeKalb, IL] – [Oct. 9, 2024] – Proven Winners® is pleased to announce Noah Derohanian as the new director of product development. In this role, he will be ensuring only the best quality plant material is sent to propagators to ensure success from the greenhouse to the retail bench to the garden.
Proven Winners® Announces 2024 Scholarship Winners
Eight dedicated students will receive financial assistance totaling $25,000.
[DeKalb, IL] – [Oct. 3, 2024] – As part of its mission to support the future of the green industry, Proven Winners® is proud to announce the winners of its 2024 scholarship program. The recipients were chosen for their passion for the industry and demonstrated excellence in their respective fields of study.
Join Proven Winners® at the 2024 Fall Roadshows in Charlotte and Cincinnati
The free events feature education, networking and more for retailers, growers, brokers, landscapers and other industry professionals.
[DeKalb, IL] – [Aug. 20, 2024] – Equip yourself with the tools to make great decisions next spring by attending a Proven Winners® Roadshow this fall! Designed for retailers, growers, brokers, landscapers and anyone who works in the green industry, Proven Winners Roadshows are opportunities to learn about upcoming trends, brainstorm with likeminded industry pros and learn all about new plants, products and programs from Proven Winners.
Proven Winners® Adds Customizable Communication Hub to Connect+® Program
ConnectSpace offers independent garden centers a new way to keep employees informed, efficient and engaged.
[DeKalb, IL] – [July 9, 2024] – Adding to the extensive resources available to independent garden centers as part of the Connect+® marketing program, Proven Winners® is adding ConnectSpace, an exciting new intranet platform, for 2025. ConnectSpace is a fully customizable web hub that houses everything your team needs in one easy-to-navigate space. From HR forms to scheduling, promotions, training and more, the web platform allows garden center managers to provide employees with essential information right at their fingertips.
Proven Winners® Welcomes 11th Signature Garden
The Gardens of Southern North Carolina is a destination for horticulturists, gardeners and industry professionals.
[DeKalb, IL] – [June 21, 2024] – The Gardens of Southeastern North Carolina in Willard, North Carolina, has earned the prestigious designation of Proven Winners® Signature Garden®, making it the 11th of these high-profile properties in the U.S.
Proven Winners® Introduces More Than 100 New Varieties for 2025
From flowers to foliage, these introductions are backed by the highest quality genetics.
[DeKalb, IL] – [May 9, 2024] – At Proven Winners®, we understand that new plant varieties are the cornerstone of our industry, which is why we’re excited to unveil more than 100 new varieties for spring 2025. Crafted to inspire repeat purchases, these plants are top choices gardeners will be asking for by name next year.
Proven Winners® Announces New Retail Solutions Manager
Caitlin Hupp brings more than a decade of experience in the industry to strengthen, support and grow relationships with independent garden centers in the West and Midwest.
[DeKalb, IL] – [Jan. 29, 2024] – Caitlin Hupp has joined the Proven Winners® Retail Solutions Team, covering the Midwest and Western regions of the U.S. and Canada. In this newly created role, Hupp will use her years of experience and intimate knowledge of the garden center industry to focus on the needs of IGCs and strengthen the brand’s relationships in her designated territory.
Proven Winners® Announces 2023 Scholarship Winners
Four dedicated students will receive financial assistance totaling $18,000.
[DeKalb, IL] – [Jan. 16, 2024] – As part of its mission to support the future of the green industry, Proven Winners® is proud to announce the winners of its 2023 scholarship program. The recipients were chosen for their passion for the industry and demonstrated excellence in their respective fields of study.
Proven Winners® and Garden State Bulb Company® Partner to Offer New Premium Bulb Programs
The collaboration will bring unique, easy-to-plant flowering bulb collections to gardeners across the U.S. through a variety of wholesale and retail channels.
[DeKalb, IL] – [Jan. 10, 2024] – Proven Winners® and Garden State Bulb Company® are partnering to create an exclusive and unique new flower bulb program for retailers and consumers. The collaboration is Proven Winners’ first foray into the comprehensive flower bulb market, and an exciting step forward for Garden State Bulb Co. in making premium bulb combinations accessible at retail.
Proven Winners® and Walters Gardens to Launch ART & SOL™ Mangave, a Modern Plant Collection
In 2024, Walters Gardens will bring six of its top Mangave varieties into the Proven Winners brand, with more to come soon.
[Zeeland, MI] – [Jan. 8, 2024] – Mangave meets the needs of the modern gardener. These large succulent-esque hybrids retain the excellent heat and drought tolerance of their Agave background, while adding fast-growing, tropical attributes from their Manfreda parentage. They can be grown solitary, in the landscape or in mixed or mono decorative containers.
Proven Winners® Releases Plant List Inspired by the 2024 Pantone® Color of the Year
Peach Fuzz is a gentle, velvety tone featured in annuals, perennials, shrubs and more.
[DeKalb, IL] – [Dec. 11, 2023] – The Pantone® Color of the Year is once again a hue rooted in nature and Proven Winners® has the perfect plants to celebrate it! The 2024 selection, PANTONE 13-1023 Peach Fuzz, evokes feelings of comfort, warmth and softness, according to Pantone, which chooses a color each year based on emerging trends across a range of industries from entertainment to fashion to new technologies.
Proven Winners® Announces New Director of Grower Accounts
With more than a decade of experience at Walters Gardens, Tim Anderson brings sales, program development and network building skills to the role.
[DeKalb, IL] – [Oct. 11, 2023] – Proven Winners® is proud to announce that Tim Anderson has joined the company as director of grower accounts. In this newly created role, Anderson will be using his unique skillset to support the Proven Winners licensee network, build strong relationships, shape programs and build brand loyalty with both growers and brokers.
Proven Winners® Eco+ Containers Awarded 2023 Sustainability Product of the Year
Revolutionary new plant-powered containers provide a sustainable alternative to single-use plastic.
[DeKalb, IL] - [Sept. 12, 2023] – In recognition of their revolutionary engineering and contribution to reducing the industry’s reliance on single-use plastic, Proven Winners® Eco+ containers have been awarded 2023 Sustainability Product of the Year by Business Intelligence Group. Eco+ containers are comprised of 100% natural plant material instead of traditional petroleum-based plastic.
Proven Winners® Announces 2024 National Plants of the Year
Chosen by experts for performance and backed by a strong national marketing campaign, these iconic varieties will be in high demand next spring.
[DeKalb, IL] – [June 26, 2023] – Get the inside scoop on the hottest plants of 2024 by getting to know the Proven Winners National Plants of the Year. Each variety in the program meets rigorous standards for garden performance, versatility, iconic style and abundant availability. Best of all, they’re all backed by the unmatched multimedia marketing power of Proven Winners – The Brand Gardeners Trust®.
